Emma is Lime’s Marketing and Operations Legal Director. She previously held the position of Head of Operations with another consumer law firm and has in excess of 17 years’ of legal practice management experience. Emma attained an MBA in legal practice management in 2010 from Nottingham Trent University. Her business experience includes:
- New business development
- Branding and marketing
- HR management
- Training and development
- IT management
- Customer services and quality control
- Legal accounts.
She has also directly managed the legal team of solicitors, lawyers and their caseloads in respect of Family, Employment, Professional Negligence and Personal Injury law.
Emma is also responsible for recommending and launching new processes with Lime’s Partners to help the Lime team find new and efficient ways of working and to help them to deliver the high quality of service that Lime’s clients expect and deserve.
She also works closely with the Partners to consider new business opportunities and potential acquisition opportunities.
Emma is responsible for devising and executing the digital marketing strategy for the Lime team. The key elements of her role include:
- Website development
- PPC advertising
- Social media marketing
- Content strategy
- Search Engine Optimisation
- Display marketing
- Video marketing
- Data analysis.
When not at work Emma enjoys spending time with her young family; cycling, exploring and making dens.